Sport Activity: sports holidays in Val di Fassa

Sports tourism is an engaging holiday experience that allows tourists to enjoy their favourite sport. The connection between tourism and sport has become increasingly close in recent years, becoming an important economic resource for operators in both sectors.

There are many sports and activities that fall under this umbrella, including cycling and mountain biking, trekking and hiking, skiing and snow sports, Nordic walking, nautical tourism, sailing and windsurfing, fishing, golf, climbing, and even outdoor tourism, parks and nature, etc.

The primary objective of the sector’s operators is to meet the needs of the sports tourist by providing a high standard of specialised services, such as technical assistance, storage/warehousing, guides, instructors, itineraries, maps, rentals, appropriate catering, relaxation and wellness services, and diversified tourist itineraries to complete the holiday packages dedicated to accompanying sportsmen and women.

Sports tourism is growing steadily and for many destinations represents the possibility of completing the local tourist offer. An experiential holiday was born from the idea of using sport as a flywheel to promote hotel occupancy and the deseasonalisation of tourism, attracting a large pool of tourists, both national and international, especially during low season.

Tourist operators in the sector must propose a tailor-made holiday to the sports enthusiast guest; accommodation facilities must meet precise quality standards, with services offered aimed at welcoming the sports tourist, to practice his or her favourite sport, while at the same time offering the opportunity to get to know and admire the area’s various tourist attractions.